The new year has just begun, it seems the top food chains are introducing value menu’s.The reason for this focus, major food brands are losing market share from smaller competitors. These changes indicate that larger chains are not only trying to compete with traditional rivals but are also having to consider what their smaller food service competitors are up to. If you are interested what the larger chains are planning for the year ahead, please see attached article published by Forbes This Is Why All The Top Burger Chains Are Launching Value Menus
Why are the top food service chains waging war on small restaurants and burger joints
Posted on 20 Jan 2016